What I do is -

• Engineering/design of the chassis, suspension, electrical and sub-systems
• Write the manuals and brochures
• Design and maintenance of the Web Pages
• Answer the &^%@ phone ("Customer Service...")
• Keep track of 2000 parts

There is some dissonance in what I believe philosophically and what I do at work.  I confess that I am somewhat lazy about doing something less in conflict with my basic "moral" values, but because I don't have the paper of a college degree, I am somewhat limited in my choices.  At any rate, I try to keep the business honest and ecologically compliant, even though I feel like I am encouraging non-enlightened behavior most of the time.  I have come to the conclusion that I cannot change the world by lectures - only by example.